REFLEX company (hereinafter "Etrier") places great importance on the protection of your personal data. This policy explains how we collect and process your data in accordance with the General Data Protection Regulation (GDPR).
1. Data Controller
The controller responsible for collecting and processing data is REFLEX, a simplified joint-stock company (SAS) with a share capital of €100,000, registered with the Dunkirk Trade and Companies Register under number 522 043 348, located at Parc d'activité de la Verte Rue, 432 allée des prêles, 59270 Bailleul, France.
2. Data Collected and Purposes
We collect your data for specific purposes:
- Order and delivery management: Last name, first name, postal address, email address, phone number (necessary for contract performance).
- Fraud prevention: To secure your payments, we may request supporting documents or retain truncated bank card numbers (legitimate interest).
- Improving customer experience: Navigation analysis via cookies (subject to your consent).
- Marketing: Sending newsletters or personalized offers (only if you have given your explicit consent).
3. Recipients of Your Data
REFLEX never sells your data to third parties for commercial purposes. Access is strictly limited to:
- REFLEX internal departments: Authorized staff members (customer service, logistics, technical, administrative).
- Service providers (subcontractors): Contractually bound to process your orders (secure payment providers, carriers such as Mondial Relay or Colissimo, hosting provider Nexylan, marketing solutions and customer review services).
- Legal authorities: Only to comply with legal obligations or debt recovery procedures.
4. Data Retention Period
- Customer data: Retained for 5 years from your last transaction or activity.
- Marketing data: Retained for 3 years after the last contact (click in an email, website visit) without any response from you.
- Banking data (anti-fraud): Truncated numbers are retained for 6 months.
- Cookies: Their lifespan is limited to a maximum of 13 months.
5. Security of Your Data
We implement rigorous technical and organizational measures (SSL encryption, restricted access) to protect your data against unauthorized access, loss, or alteration.
6. Your Rights
In accordance with applicable regulations, you have the right to access, rectify, erase, restrict, object to, and transfer your personal data. To exercise your rights, contact our Data Protection Officer (DPO):
- By email: dpo@etrier.eu
- By mail: REFLEX – Service DPO ETRIER, 432 allée des prêles, 59270 Bailleul, France.
7. Cookie Management
The website uses cookies:
- Technical cookies: Essential for the shopping cart and session management (do not require consent).
- Statistical and advertising cookies: Used to measure audience traffic and display relevant banners. These cookies require your prior consent.
Your consent: You may accept, refuse, or customize your preferences via the cookie banner during your first visit or at any time through your browser settings.